2wk
Audit to a written roadmap
Forward Deployed Enablement · B2B SaaS $5M–$250M ARR
Senior enablement capacity and strategy, without opening a req.
An enablement roadmap, then the onboarding, messaging, certification and manager coaching to deliver it. We build it alongside your team, or act as your enablement lead if you don't have one yet, and leave a function you can run without us.
// Start with a two-week audit. The fee credits toward the build.
60–90d
Foundations built and in use
30–50%
Faster content builds with AI
20×
Sales productivity multiplier
/ Sound familiar?
Most teams we meet are running enablement on the side.
Usually it's the VP of Sales, a manager with a spare afternoon, or one new hire starting from a blank page.
6–9mo
Average rep ramp time
New reps shadow calls, read a folder of old decks, and learn the pitch from whoever sits next to them. Ramp keeps stretching and nobody can say why.
A ramp plan with milestones.
30/60/90 goals, practice before live calls, and a certification bar so you know when a rep is ready.
2–4mo
To hire an enablement lead
Then another quarter before they've built anything. Meanwhile the real playbook stays in the heads of your top three reps.
A senior lead from week one.
We run enablement part-time while the foundations go in. No recruiting fee, no ramp.
25%
Utilization on enterprise GTM tools
You bought the LMS and the call recorder. Without a program behind them, most reps log in twice and stop.
Tools with a program behind them.
Content, cadence, and manager habits that give reps a reason to open what you already pay for.
/ What we do
Start with the foundations. Add the rest when you need it.
Most clients start with enablement. Speaker training and AI tools sit on top once the basics are running.
/ Our POV
Get the foundations right. Then add the AI.
What most teams buy first
Tools, before there's a program to put in them.
An LMS, a call recorder, an AI role-play license. Each one assumes someone has already written the messaging, decided what good looks like, and set a coaching rhythm. Usually nobody has.
What we build first
The program those tools plug into.
A ramp plan, messaging reps can repeat from memory, a bar for certification, and a weekly habit for managers. Then AI makes each of those faster to build and easier to keep current.
/ Our Thesis
We don't sell you the answers. We build the system that produces them — from your own data.
// Owned by your team from day one
/ Our Approach
One engagement. Three workstreams.
The same way we've always worked, pointed at the whole enablement function.
01
BUILD
The foundations
Onboarding and ramp, messaging, certification, and the content behind them. Built from your own calls, wins, and losses.
02
TEACH
Your managers and your team
Managers learn to coach to the new standard. Whoever owns enablement next learns to run and update everything we built.
03
DRIVE
Habits that last
A weekly cadence, a ramp dashboard, and check-ins at 30, 60, and 90 days, so the program is still running after we step back.
/ How an engagement runs
A repeatable process — not smart people winging it.
You'll know what happens each week, and what you'll have at the end of it.
01
Weeks 1–2
Audit
Interviews, call reviews, a written roadmap
02
Weeks 2–3
Scope
Pick what shortens ramp first
03
Weeks 3–12
Build
Ramp plan, messaging, certification
04
Weeks 8–12
Launch
Manager training, first cohort, dashboard
05
Month 3+
Run
Fractional lead keeps it running
/ Why Us
Operators who've done the job.
We've run enablement, sales, and field teams at companies like these. The program we build for you is the one we wished we'd had.
Collective experience from
Pure StorageSnowflakeWizGlean
ZuoraSumo LogicCommvaultMenlo Security
/ Next Step
If enablement still lives in your VP of Sales' calendar, that's the conversation.
Thirty minutes. We'll ask how you onboard, who owns enablement today, and what your reps keep asking for. You'll leave with a recommendation either way.
First step
30-min diagnostic call
30-min diagnostic call
/ Enablement foundations · Fractional enablement
Enablement foundations, built to hand off.
For revenue teams without an enablement function, or with one person starting from zero. We build the basics, run them with you, and leave your team able to keep them going.
/ Is this for you
Pick the one that sounds like your team.
If you…Start withBecause
Aren't sure what's broken, or where to startTwo weeks gets you a written, prioritized roadmap. If you go on to a sprint, the audit fee credits in full.
Know what's missing and need it builtFixed scope and a fixed end date. Onboarding, messaging, and certification in use within 60–90 days.
Need someone to own enablement, but aren't ready for a full-time hireA senior enablement lead, scoped to outcomes you agree up front, a quarter at a time.
/ What's in the foundations
The basics your reps ask for first.
We start with whatever shortens ramp and keeps the pitch consistent. Everything is built from your own calls, wins, and losses, not a template.
Onboarding and ramp
What a new rep does in week one, week four, and month three, and how you'll know they're ready.
- 30/60/90 plan with milestones
- Practice before live calls
- Certification with a clear pass bar
Messaging and playbook
The pitch your best reps already give, written down so the rest of the team can give it too.
- Value messaging reps can repeat
- Discovery guide and objection handling
- Competitive battlecards
Manager coaching
Managers are where enablement sticks or doesn't. We give them a standard and a weekly habit.
- What good looks like, skill by skill
- A weekly call-review rhythm
- Ramp and readiness dashboard
/ Three ways to start
Scoped, with an end date. Or ongoing.
Most teams start with the audit. Some go straight to the sprint. The fractional role can follow either one, or start on its own.
Start here
Enablement audit
2 weeks · fixed fee
Let's scope it →
Find out what's working and what to fix first.
- Leader and rep interviews
- Call and content review
- Ramp and tool-usage baseline
- A written, prioritized roadmap
- Fee credits in full toward a sprint
Recommended
Foundations sprint
60–90 days · fixed scope
Let's scope it →
The basics, built and in use.
- Onboarding and ramp program
- Messaging and playbook
- Certification and manager rubric
- Launch with your managers
- Handoff docs and training
Ongoing
Fractional head of enablement
Outcome-based · 1-quarter minimum
Let's scope it →
A senior enablement lead, without the hire.
- Outcomes agreed before we start
- Owns the enablement roadmap
- Runs onboarding cohorts and launches
- Coaches your frontline managers
- Reports into your sales leader
// Pricing is shared on the diagnostic call, once we know what you need.
/ How it compares
Everything the hire would do. Without the wait.
A full-time enablement lead is the right end state for most teams. The question is what happens in the months before they start.
| Option | Builds the program | Trains your managers | Stays until it runs | Time to start |
|---|---|---|---|---|
| Full-time enablement hire | ● | ● | ● | 2–4 months, then ramp |
| Training firm | ○ | ● | ○ | Weeks |
| Content agency | ● | ○ | ○ | Weeks |
| FDE Labs | ● | ● | ● | Weeks |
/ Where AI comes in
We build faster because we build with AI.
Our own tools cut content build time by 30–50%. Once your foundations are in, the same tools — voice role-play, a rep skills heatmap, account research — can run on your data too.
/ Next Step
Not sure which one you need? Start with the diagnostic.
Thirty minutes, no deck. Tell us how you onboard today and we'll tell you where we'd start.
First step
30-min diagnostic call
30-min diagnostic call
/ Room-Ready · Executive & EBC speaker training
Your executives, ready for the room.
For the people who present to your biggest customers: executive briefings, QBRs, board-level meetings. A day on-site, then practice on your real material until it holds up under pressure.
/ Is this for you
Built around a real meeting on your calendar.
If you…TakeBecause
Have customer briefings booked in the next 90 daysIt runs alongside your live schedule, so every session works on a meeting that's actually coming up.
Need a leadership team telling one storyTwo days together gets an intact team to one line and one set of proof points.
Run days with several presenters back to backEvery presenter gets the same line and a clear job, so the day adds up to one argument instead of five talks.
/ What your people learn
Three things to remember. Nine things to do.
Work out what they need to hear. Build the talk. Then deliver it. Most people skip the first step and start building.
1Before you build
The line
- Read the room
- Write the line
- Test it
One sentence you want them repeating after you leave. If it won't survive being forwarded in a two-line email, it isn't ready yet.
2What you build
The arc
- Open on them
- Build the case
- Land the ending
The case is where they are today, what it's costing them, and what changes. Spend most of your time on the cost.
3What you do live
The room
- Eyes before words
- Slow down
- Hold under pressure
Do the same thing every time. When you're nervous you won't invent something new, so the routine has to already be there.
/ When it goes sideways
Five moments that go wrong, and one way out.
Every participant practices all five on camera. All five end the same way: answer it, then bridge back to your line.
- 01You lose half your time
- 02The question that isn't this room's
- 03You don't know the answer
- 04A loaded question
- 05Two of them disagree with each other
/ Two formats
Same method. Different calendars.
Both run with 8 participants (12 at most), two facilitators every time, and your real material only.
Distributed teams
The Intensive
1 day on-site + 4 virtual · 90 days
Let's scope it →
For teams with a live briefing calendar, or running this for the first time.
- Day one on-site
- Week 2: Brief clinic
- Week 4: The room
- Week 7: Hot seat
- Week 12: Live fire
Leadership teams
The Immersion
2 days on-site + 1 virtual · 6 weeks
Let's scope it →
For an intact team that needs one narrative by a hard date.
- Two days on-site together
- One shared line for the whole team
- Virtual follow-up at week 6
- Good fit if you've done a program before
/ How you'll know it worked
Scored three times, by two people.
Two facilitators score every participant independently: at the start, mid-way, and at the end. Your own managers get an observation kit to keep scoring at day 30, 60, and 90.
12
Dimensions: four for the line, four for the arc, four for the room
40/48
To certify, with no dimension below 3
12mo
Before certification needs renewing
/ Next Step
Big meeting coming up? Let's work on it.
Tell us who's presenting, to whom, and when. We'll tell you which format fits.
First step
30-min diagnostic call
30-min diagnostic call
/ AI tools for GTM · GTM engineering
We ship the tools you'll wish you had sooner.
Once your enablement basics are running, AI makes them faster to build and harder to ignore. We build custom tools on your data, train your team to run them, and stay through adoption.
// Best fit once onboarding, messaging, and a coaching rhythm are in place, or while we build them with you.
/ Our POV
Enablement teams are starting to build their own tools.
Table Stakes
The tooling everyone already has.
LMS, Gong, Outreach, Command of the Message, MEDDPICC. Necessary, commoditized, and no longer where the advantage is.
The Real Work
Closing the gap between product and pitch.
Using AI so the field moves at the speed of the product: what ships this week makes it into the pitch this week, not next quarter. AI that helps people make better calls, with a person still making them.
/ The Framework
Build. Teach. Drive.
Every engagement runs all three at once. Tools without adoption are shelfware; adoption without tools is a workshop nobody remembers.
01
BUILD
Production-grade tools
Custom AI tools built for your ICP and data, delivered in weeks — not quarters. We start from proven patterns and adapt them to your motion.
02
TEACH
Self-sufficient teams
Hands-on workshops that leave your RevOps team able to extend and maintain what we ship. You own the system, not a vendor dependency.
03
DRIVE
Adoption that sticks
Dashboards, manager enablement, and an operating cadence. Adoption is the only thing that turns a tool into ROI — so we engineer for it.
/ How It Works
Separate the engine from the content.
The mechanics are universal. What makes a tool yours is your data, your ICP, your competitors, your personas. We build the engine and wire it to your content — so the system gets sharper every time you use it.
Layer 1 · Engine
Universal mechanics
Scoring logic, voice role-play infrastructure, the skill-tracking heatmap, the ROI framework, the competitor-monitoring pipeline. None of it is hardcoded to one company.
Layer 2 · Templates
Starter patterns
Proven starting points by category — signals, scenarios, battle-card structures, a default skills matrix — so the tools are useful on day one, then customized to fit.
Layer 3 · Your data
Yours, fully custom
Your signals, your competitors, your ICP, your personas. You own it, you edit it, it's your data. The system improves passively as you use it.
/ The Toolkit
Tools already in production.
These are live products, not mockups. We tailor each to your data — or build something entirely new on the same engine.
01 · Scout
Scout — Account Intelligence & Qualification
Upload a list of prospects and Scout researches each account across the web, GitHub, Apollo, Reddit / Hacker News, and Gong conversation data. It scores them against a tunable signal library, assigns a GREEN / YELLOW / RED tier, recommends the play, and drafts evidence-based outreach in one click. Paste won-deal transcripts and the engine surfaces your own repeating phrases as candidate signals — you approve, it learns.
- Multi-source researchBrave web, GitHub, Apollo enrichment, community sentiment, and Gong call intelligence — cached and deduplicated.
- Signal-based scoring123 weighted signals across stack fit, eng profile, AI maturity, and readiness. Fully customizable to your ICP.
- Outreach generationTier-appropriate email drafts with bullets sourced from the exact signals that matched.
02 · Voice Role-Play
Voice Role-Play — AI Sales Coaching
Reps practice live, voice-driven buyer conversations against realistic personas — CTOs, VPs of Engineering, technical champions. Paste a real Gong transcript and the system extracts the persona and generates a playable, auto-scored scenario in about a minute. The rep becomes the content creator without realizing it.
- Transcript-to-scenarioWon and lost calls become reusable persona templates with objections and emotional tone baked in.
- Difficulty tiersEasy, medium, and hard scenarios scored automatically so reps level up deliberately.
- Feeds the skills matrixEvery completed role-play flows into rep skill scoring and manager coaching.
03 · CompIntel
CompIntel — Competitive Intelligence
Name your competitors and CompIntel monitors their websites, changelogs, press releases, reviews, and community chatter. It synthesizes the signal into briefings and battle cards that use your own positioning as the contrast — a monitoring-and-synthesis pipeline that works on any competitor set.
- Always-on monitoringDaily check runs surface what changed and flag the high-priority items that need review.
- Auto-drafted battle cardsPublished content built from your positioning, ready for the field.
- Analysis cards & briefingsColor-coded by urgency so the team reads only what matters.
04 · Skills Heatmap
Skills Heatmap — Rep Competency Tracking
A Gong-synced skills matrix that scores every rep against the competencies that matter — Command of the Message, discovery, technical demo, product knowledge — and rolls them into a manager heatmap that shows exactly who needs coaching where.
- Template skill packsStart from MEDDPICC, CoM, discovery, or technical-demo frameworks; add your own.
- Passive scoringGong sync auto-scores reps from real calls — no manual rubric grading.
- Manager analyticsCompletion rates, team readiness, and coverage in one view.
05 · ROI Calculator
ROI Calculator — Deal Justification
A configurable, multi-category ROI framework that turns usage assumptions into a board-ready business case. Model benefit, payback, and FTEs recovered across every use case, then export the whole thing to PDF, PowerPoint, or Excel for the buying committee.
- Per-category modelingConservative, midpoint, and optimistic scenarios across each use case.
- Pilot trackingDrag sliders to actual pilot outcomes and watch success thresholds light up.
- One-click exportPDF, PowerPoint, and Excel outputs your champion can forward internally.
/ Next Step
Tell us your motion. We'll show you the build.
Pilot, Core, or Comprehensive.
First step
30-min diagnostic call
30-min diagnostic call
/ Packaging · Built for B2B SaaS $5M–$250M ARR
Less than the hire. Less than the tools. More than the deck.
Three services, each with a clear scope.
/ Enablement
Enablement foundations and fractional leadership
Start with the audit, go straight to a sprint, or bring us in as your part-time enablement lead.
Start here
Audit
2 weeks · fixed fee
Let's scope it →
A written, prioritized roadmap.
- Leader and rep interviews
- Call and content review
- Ramp and tool-usage baseline
- Fee credits toward a sprint
Recommended
Foundations sprint
60–90 days · fixed scope
Let's scope it →
The basics, built and in use.
- Onboarding and ramp program
- Messaging and playbook
- Certification and manager rubric
- Launch and handoff
Ongoing
Fractional lead
Outcome-based · 1-quarter minimum
Let's scope it →
Your part-time head of enablement.
- Outcomes agreed up front
- Owns the roadmap
- Runs cohorts and launches
- Coaches frontline managers
/ Room-Ready · Executive speaker training
For the people who present to customers
8 participants per cohort, 12 at most. Two facilitators, every time.
90 days
The Intensive
1 day on-site + 4 virtual
Let's scope it →
Runs alongside a live briefing calendar.
- On-site day with two facilitators
- Four virtual sessions over 12 weeks
- Scored three times, filmed throughout
6 weeks
The Immersion
2 days on-site + 1 virtual
Let's scope it →
One narrative for an intact leadership team.
- Two days on-site together
- Virtual follow-up at week 6
- Scored three times, filmed throughout
/ AI tools for GTM
Custom tools, built on your data
From a single pilot to a full build with ongoing support.
Pilot
Pilot
60 days · 1–2 modules
Let's scope it →
Narrow scope to prove the model.
- One or two production-grade tools
- A single hands-on workshop
- Light-touch adoption support
- Tailored to one ICP segment
Full build
Core
90 days · 3–4 modules
Let's scope it →
The full build, end to end.
- Full multi-tool build
- Multiple hands-on workshops
- End-to-end adoption program
- Manager enablement & cadence
- Across your whole revenue org
Ongoing
Comprehensive
90 + 60 days · full support
Let's scope it →
Core, plus ongoing partnership.
- Everything in Core
- Executive coaching
- Post-engagement retainer
- Custom dashboards
- Priority roadmap input
// Pricing is shared on our diagnostic call, once we've scoped what you actually need.
/ Always Included
Whatever you pick, you keep the work.
Every engagement leaves something your team can run without us.
/ Build
Real work product
Programs, playbooks, rubrics, and tools that live in your systems, yours to keep and change.
/ Teach
Skills transfer
Your managers and your future enablement lead learn to run and update everything we build.
/ Drive
Adoption design
A cadence and a way to measure it, so what we build is still in use in month six.
/ Get in touch
Let's talk pricing.
Start with a 30-minute diagnostic. We'll ask how your team onboards, sells, and presents today, recommend where to start, and share pricing on the call.
Book a 30-min diagnostic →